How to Create Your Content Marketing Funnel from Scratch Using KEA

Jul 24, 2024 by Keabuilder

 Are you ready to harness the power of content marketing to attract, engage, and convert potential customers into loyal brand advocates? In this step-by-step guide, we'll show you how to create your content marketing funnel from scratch using KEA, a versatile funnel and website builder platform with integrated CRM tools. Let's get started on your journey to building a powerful marketing funnel that drives results.

 Step 1: Set Clear Goals and Objectives

Before diving into content creation, define your goals and objectives. What do you want to achieve with your content marketing funnel? Examples include increasing brand awareness, generating leads, or boosting product sales. Having clear objectives will guide your content strategy.

 Step 2: Define Your Target Audience

Identify your ideal audience or customer persona. Understand their demographics, interests, pain points, and preferences. KEA's CRM tools can help you segment and target specific audience groups based on this information.

 Step 3: Create Compelling Content

Develop high-quality, relevant content that resonates with your target audience. This could include blog posts, videos, infographics, webinars, or podcasts. KEA's website builder allows you to easily create and customize webpages for your content.

Step 4: Optimize for SEO

Optimize your content for search engines by conducting keyword research and implementing on-page SEO strategies. This will help your content rank higher in search results and attract organic traffic.

 Step 5: Landing Pages and Lead Magnets

Design dedicated landing pages using KEA's website builder to complement your content. Offer valuable lead magnets, such as ebooks, templates, or free trials, to incentivize visitors to provide their contact information.

 Step 6: Lead Capture Forms

Integrate lead capture forms seamlessly into your landing pages using KEA's built-in tools. Collect essential information while ensuring a user-friendly experience.

 Step 7: CRM Integration

Utilize KEA's integrated CRM tools to manage and nurture your leads. Segment your leads based on their behavior, interests, and engagement levels. Send personalized emails and messages to move them through the funnel.

 Step 8: Email Marketing Automation

Create automated email sequences to nurture leads over time. Send relevant content, product recommendations, and special offers. KEA's CRM can help you track and measure email engagement.

Step 9: Lead Scoring and Qualification

Implement lead scoring to prioritize and identify highly engaged and sales-ready leads. Use KEA's CRM to track lead interactions and behaviors.

 Step 10: Analyze and Optimize

Regularly analyze the performance of your content marketing funnel using KEA's analytics and reporting features. Monitor conversion rates, click-through rates, and other key metrics. A/B test various elements, such as content types, email subject lines, and landing page designs, to optimize your funnel for better results.

 By following these steps and leveraging KEA's powerful funnel and website builder platform with integrated CRM tools, you can create a robust content marketing funnel that attracts, engages, and converts your target audience. Remember that effective content marketing is an ongoing process, so continually assess and refine your funnel to meet changing audience needs and business goals. With dedication and strategic planning, your content marketing funnel can be a driving force behind your business's success.