How to Create a Winning Display Advertising Strategy || KEA

Sep 13, 2024 by Keabuilder

In the ever-competitive world of online advertising, a well-crafted display advertising strategy can make all the difference in capturing the attention of your target audience and driving valuable conversions. With KEA, a versatile website and funnel builder, at your disposal, you have a powerful tool to help you create and execute a winning display advertising strategy. In this blog post, we'll guide you through the essential steps to craft a highly effective display advertising strategy using KEA.

1. Define Your Objectives

Begin by clearly defining your advertising objectives. Are you looking to increase brand awareness, drive website traffic, generate leads, or boost sales? Your objectives will shape the rest of your strategy.

2. Understand Your Audience

To create compelling display ads, you must understand your target audience's demographics, interests, and online behavior. KEA's analytics and audience insights can provide valuable data to inform your targeting.

3. Select the Right Ad Formats

KEA supports various ad formats, including banners, images, videos, and interactive ads. Choose the format that aligns best with your goals and resonates with your audience.

4. Craft Engaging Ad Creative

Design eye-catching and relevant ad creative using KEA's user-friendly design tools. Ensure that your ads are visually appealing and communicate your message effectively.

5. Leverage Remarketing

Utilize KEA's remarketing capabilities to re-engage users who have previously interacted with your website or ads. Tailor your messaging to encourage them to take the desired action.

6. Set a Budget and Bidding Strategy

Determine your advertising budget and bidding strategy within KEA. Consider factors like cost-per-click (CPC), cost-per-impression (CPM), or cost-per-acquisition (CPA) based on your objectives.

7. Choose Relevant Placements

Select websites, apps, or platforms where your target audience is likely to spend their time. KEA can help you identify suitable ad placements to maximize your reach.

8. Optimize Landing Pages

Ensure that the landing pages linked to your display ads are optimized for conversions. Use KEA's features to create dedicated, high-converting landing pages.

9. Monitor and Adjust

Continuously monitor the performance of your display ads within KEA. Analyze metrics such as click-through rate (CTR), conversion rate, and return on investment (ROI). Make adjustments based on the data to improve performance.

10. A/B Testing

Experiment with different ad variations using KEA's A/B testing features. Test headlines, visuals, calls to action, and other elements to identify what resonates most with your audience.

11. Mobile Optimization

Given the prevalence of mobile device usage, ensure that your display ads and landing pages are mobile-friendly. KEA's responsive design tools can help you achieve this.

12. Ad Compliance

Stay updated with advertising regulations and guidelines. KEA can assist you in creating compliant ads that adhere to industry standards and best practices.

13. Data Privacy

Respect user data privacy and compliance requirements such as GDPR and CCPA when collecting and using customer data in your display advertising campaigns.

By following these steps and leveraging KEA's capabilities, you can create a winning display advertising strategy that effectively reaches your target audience, drives engagement, and delivers the results you desire. Display advertising is a dynamic field, and staying adaptable and data-driven is key to achieving and sustaining success in this digital landscape.